Category Management Congress 2025

What pays off the most: continue to focus on penetration, or focus on high-value shoppers and really engage them?

If Gen Z is your growth engine, how do you use retail media smartly to reach them?

Albert Heijn Belgium: a pure price player that is best handled transactively, or a strategic partner with vision? If it is the latter - what does AH expect from you as a supplier? And how do you build a strategic relationship at all when your team is small and your resources are limited?

It is exactly these kinds of strategic choices that keep category managers, shopper marketers and sales managers awake. During the Category Management Congress, we will bring sharp insights, concrete answers and inspiring practical examples.

Program

Keynotes from, among others:

• AH
• Nutrition & Santé
• Promojagers
• Bert Peleman, book presentation 'The Brand Butterfly'

Timetable

• 10:00: Welcome @ RetailDetail
• 10:30: Keynotes part 1
• 12:00: Lunch
• 13:00: Keynotes part 2
• 14:30: Break
• 15:00: Keynotes part 3
• 17:00: Networking, Drinks & Bites

Price

Early bird ticket € 349 (excl. VAT & Servicecosts)

Regular ticket € 449 (excl. VAT & Servicecosts)

What’s in it for you?

• Practical Tips
• Winning strategies
• Networking
• Experienced professionals on stage

Language

• Most presentations are in Dutch
• Slides in English or Dutch

Thanks to our partners

• Hubo
• Coca Cola
• Duvel
• Taglayer
• Promojagers