Sustainability has become crucial for consumers whose marketing preferences are increasingly shaped by businesses’ approach to broader societal causes. While consumers often prioritize the environmental impact of businesses, they increasingly care about other aspects of sustainability, such as ethical sourcing, fair labor practices, and inclusive marketing.
Our expert speakers will explore best practices and marketing campaigns that support broader sustainability goals to drive long-term brand value and build deeper consumer trust:
- Eliane Dupret, Founder & CEO @Better Businesses & @ Shifting Pact
- Tom Ridges, Founder & CEO @ Herdify
- Jodie Hanrahan, Senior Media Account Director @ Join the dots
- Phoebe Cooper, Marketing Manager @ RSPCA
Moderated by Enrico Girotto, Director of Public Affairs @ FEDMA.
![[FEDMA] Beyond Green: Expanding Sustainability in Marketing Practices](https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F956877293%2F524021021611%2F1%2Foriginal.20250210-115609?crop=focalpoint&fit=crop&w=940&auto=format%2Ccompress&q=75&sharp=10&fp-x=0.5&fp-y=0.5&s=fd8a9873fb280ca1db0954665a275073)